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The future’s bright, the future’s mobile


We included some pretty impressive mobile stats in our April Statwatch. Who’d have thought that 42% of mobile users share multimedia via Facebook or 27% of emails are opened on mobile devices. How about the fact that shopping via mobile grew 300% last year?

Last week we came across even more proof – if it was needed – that consumers are using mobile more and more for social networking, search and email.

First up this great infographic from socialbakers which shows that Facebook has reached a staggering 488m mobile users.

Then the nice folks at Econsultancy brought to our attention a host of stats from Google’s ‘Our Mobile Planet’ site which reveal that almost two-thirds of UK smartphone owners (59%) access the mobile internet every day. With smartphone penetration now at 51%, this equates to more than a third of the total UK population using the mobile web on a daily basis. Remarkable.

Last but not least, this study from digital agency Steel shows that more than a third of consumers (36%) read marketing emails on mobile. This figure rises to 55% among 18-34 year olds, highlighting the fact that brands need to optimise their email marketing for mobile devices.

So, optimise emails and optimise websites. Indeed, if your brand’s online presence isn’t fully optimised for mobile you might soon find consumers giving you the mobile cold shoulder.


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