Here at Get5ocial we have been trying out the new Twitter Ads service that has been in the news recently after the whole Twitter IPO back in November. We like the simple layout and its very easy to quickly add a new twitter campaign using the wizard. Its very much like Google adwords when it comes to setting a daily budget and total budget for the campaign. You also need to set your max bid for CPF (or cost per follow) which again is very similar to Google adwords CPC (cost per click). You can create promoted tweets and even schedule them too. A nice feature is the ability to send tweets to your standard followers or just to your targeted campaigns.
Sending to standard followers or promoted campaigns
So far we are impressed with all that’s on offer for small and large advertisers and it is a good start with things getting improved in the future. If you need any advice or would like us to setup and manage Twitter Ad campaigns for you just let us know via our Contact form.
Last week we came across even more proof – if it was needed – that consumers are using mobile more and more for social networking, search and email.
First up this great infographic from socialbakers which shows that Facebook has reached a staggering 488m mobile users.
Then the nice folks at Econsultancy brought to our attention a host of stats from Google’s ‘Our Mobile Planet’ site which reveal that almost two-thirds of UK smartphone owners (59%) access the mobile internet every day. With smartphone penetration now at 51%, this equates to more than a third of the total UK population using the mobile web on a daily basis. Remarkable.
Last but not least, this study from digital agency Steel shows that more than a third of consumers (36%) read marketing emails on mobile. This figure rises to 55% among 18-34 year olds, highlighting the fact that brands need to optimise their email marketing for mobile devices.
So, optimise emails and optimise websites. Indeed, if your brand’s online presence isn’t fully optimised for mobile you might soon find consumers giving you the mobile cold shoulder.
Two recent reports that caught our eye highlight the increasing importance of social media for brands and businesses.
The first, from brandsavant, is a US-based study that illustrates just how pervasive Twitter is becoming. There are two key stats in the report. The first is that 10% of Americans 12+ are using Twitter. More interesting still is the proportion of respondents that report heraing or reading about tweets outside of Twitter. In answer to the question ‘How often do you hear about Twitter feeds, commonly called tweets, through media such as TV, radio, newspapers, or websites other than Twitter?’ an incredible 44% claim to do so ‘almost everyday.’ 16% say ‘regularly, but not daily,’ and 13% say ‘sometimes.’
Does this matter to how you’re using Twitter for your brand or business? Possibly. As the report points out: “Regardless of how you use Twitter, most Americans (as in an actual majority of Americans) view Twitter as a purely broadcast network.”
We don’t have equivalent figures for the UK, but assuming (and we think it’s a fair assumption) that they don’t differ significantly these findings suggest that Twitter has a role to play in communicating ‘big’ brand messages – both online and offline – as well as being a great tool for engaging with customers personally.
The second report, from American Express, highlights again the strong link between social media and customer service. The report makes for interesting reading (it’s another US-centric study, but is nonetheless salient) , but here are some of the key findings:
Consumers who have used social media for service say they’d spend 21% more with companies who deliver great service – compared to 13% on average.
One out of two respondents (55%) walked away from an intended purchase in the past year because of a poor customer service experience.
One in five consumers (17%) say they’ve used social media at least once in the last year to obtain a customer service response.
People who have used social media for customer service at least once in the last year are willing to spend substantially more (21%) with companies they believe provide great service.